Easter Poll April 2025

This page first posted 22 April 2025

Pollsters Electoral Calculus and Find Out Now have run a poll for the Daily Mirror on a number of topical subjects.

Fieldwork was conducted from 16–18 April 2025, with a sample size of over 2,400. Respondents were asked a set of topical questions.

The main findings are:

Below you can find a results breakdown for each question of the poll and what the data conveys.

Questions

1. Mobile phones in schools

Q1. "Would you support or oppose a new law to ban mobile phones in schools?"

ResponseAll votersLABCONReform
Strongly support30%27%42%36%
Support35%38%38%31%
Neither support nor oppose15%16%12%17%
Oppose8%9%3%8%
Strongly oppose2%3%0%3%
Don't know10%8%6%7%
Net support65%65%79%67%
Net oppose10%11%3%10%

There is very strong support across the country and across supporters of all the parties for a new law to ban mobile phones in schools.

2. Tariffs for Manufacturing

Q2. "Do you agree or disagree that Britain should raise tariffs on imports to help rebuild manufacturing industry even if it raises prices at the till?"

ResponseAll votersLABCONReform
Agree strongly3%3%4%7%
Agree13%10%21%20%
Neither agree nor disagree24%24%27%26%
Disagree26%29%28%21%
Disagree strongly11%14%7%14%
Don't know22%20%14%13%
Net agree16%13%25%27%
Net disagree38%43%35%34%

Many voters (46pc) are neutral or undecided, but more voters disagree (38pc) than agree (16pc) to raising tariffs in the name of rebuilding manufacturing industry. Labour voters were even more opposed, perhaps because they associate this policy with US President Donald Trump. Reform voters are the most evenly balanced, perhaps for the same reason.

3. Trade Wars

Q3. "Do you agree or disagree that Donald Trump's trade policy means Britain should seek closer trade ties with the EU?"

ResponseAll votersLABCONReform
Agree strongly22%38%10%8%
Agree28%33%30%19%
Neither agree nor disagree17%10%24%22%
Disagree7%3%14%17%
Disagree strongly7%2%11%23%
Don't know19%14%12%12%
Net agree50%71%40%26%
Net disagree15%5%25%39%

Overall, the public are supportive of closer trade ties with the EU, with exactly 50pc agreeing, 15pc against, and 36pc neutral or unsure. Labour voters are particularly enthusiastic, but Reform voters are against. Sir Keir Starmer may have to tread carefully if he wants to win back defectors to Reform.

4. King Charles

Q4. "Do you think the monarchy is stronger or weaker with Charles as King than it was before?"

ResponseAll votersLABCONReform
Much stronger1%1%2%0%
Stronger5%4%11%6%
Neither stronger nor weaker42%46%57%37%
Weaker27%29%20%33%
Much weaker11%11%3%18%
Don't know16%11%7%7%
Net stronger6%4%13%6%
Net weaker37%39%24%50%

The most popular response is that the monarchy's strength is unchanged under King Charles, with 42pc giving that answer. Of those who thought the monarchy's strength had changed, many more (37pc) thought it had become weaker rather than stronger (6pc). Conservative voters were the least pessimistic, but Reform voters were the most sceptical.

5. NHS Dentistry

Q5. "When did you last have a check-up with an NHS dentist?"

ResponseAll votersLABCONReform
In the last six months33%34%44%33%
In the last twelve months14%14%15%11%
In the last two years7%6%8%5%
In the last five years9%9%6%11%
Longer ago25%28%22%31%
Never4%3%3%5%
Don't know8%7%3%5%
Up to two years53%54%67%49%
More than two years38%40%30%47%

Over half the population reports seeing an NHS dentist in the last two years. Conservative voters are particularly keen to sit in the chair, with two-thirds of them having had a visit. Reform voters were a bit less likely to go.

6. Benefits and Austerity

Q6. "Do you agree or disagree that the government should borrow more to avoid cutting benefits for the sick and disabled?"

ResponseAll votersLABCONReform
Agree strongly13%16%6%9%
Agree20%26%17%17%
Neither agree nor disagree21%21%24%21%
Disagree20%16%32%25%
Disagree strongly10%7%13%19%
Don't know17%14%9%8%
Net agree33%42%23%26%
Net disagree30%22%45%44%

Public opinion is evenly divided on this question, with 33pc supporting extra borrowing and 30pc opposed (38pc are neutral or unsure). But opinion varies strongly with political allegiance. Labour supporters are more strongly in favour but Conservative and Reform voters are as strongly opposed.

Quote

Martin Baxter, CEO of Electoral Calculus, said: "Voters are clearly in favour of a ban on mobile phones in schools. This adds to an increasing pile of evidence showing the public want action on this."

"Interestingly, the British public does not want to follow President Trump down the tariff-raising road. They are not interested in raising British import tariffs, even in the name of helping manufacturing."

"Labour voters are particularly enthusiastic about closer trade ties with the EU, but Reform voters are against. Sir Keir Starmer may have to tread carefully on this if he wants to win back defectors to Reform."

"The country is split almost down the middle on austerity. Some people think we should put some more debt on the nation's credit card to pay for benefits, but nearly as many people disagree. Labour supporters are more positive, but Reform voters are as negative. This provides another headache for Sir Keir Starmer as he tries to attract Reform supporters back to Labour."

Technical Details

Find Out Now polled 2,437 GB adults online between 16-18 April 2025. The sample was weighted to be representative by gender, age, social grade, other demographics and past voting patterns.

Find Out Now and Electoral Calculus are both members of the British Polling Council and abide by its rules.

Data tables for this poll are available here.

About Us

Electoral Calculus

Electoral Calculus is a pollster and political consultancy specialising in quantitative analysis and modelling for electoral and other market research projects. It has successfully predicted UK general elections since 2010. It was founded by Martin Baxter, its CEO.

Electoral Calculus is a member of the British Polling Council and abides by its rules, and is a company partner of the Market Research Society.

Find Out Now

Find Out Now is a polling and market research panel with 2.8 million members. Highly profiled respondents can be targeted instantly, with over 100,000 daily responses allowing the delivery of same-day nationally representative sampling.

Find Out Now are a member of the British Polling Council and abide by its rules, and are a company partner of the Market Research Society.