Commercial Polling

Our MRP services are not just great for predicting elections, but they also have several commercial applications which offer unrivalled insight for your company at a competitive price. We have the expertise and experience to provide accurate and reliable market research and data services for a range of industries, including Housing, Infrastructure and Finance.

Here are some examples of the sectors and projects we have worked on recently:

Housing

Property Map: Those opposed to local housing development

We conducted custom MRP polling for the Property Chronicle, mapping out net support for new housing development across the UK amongst other housing related questions. When it comes to housing development, mapping out the views of stakeholders, including local communities is key.

Our services included:

• Cost-effective MRP polling based on housing-related questions
• Analysis broken down on a ward-by-ward level
• Custom mapping and data visualisation
• Data broken down by sub-population group, allowing for granular insights

Using our MRP and data services, you can see how the public responds to your questions, including support for new housing developments in someone's local area. However, with our custom polling questions, you have the opportunity to go deeper, and ask questions that relate to the specifics of your development.

With our MRP, you will receive detailed and granular insights, broken down on a ward-by-ward basis, providing crucial insight as you map out your projects. We are also experts in data visualisation, helping you to demonstrate these insights to key stakeholders and clients in an accessible manner.

Financial Services

We delivered custom polling for a nationally prominent long-term savings and insurance company. In collaboration with our polling partners, we asked the population about their saving, spending and borrowing habits. Using our MRP, this data was then broken down into specific sub-groups and mapped on a seat-by-seat basis.

Our MRP allowed their team to tailor their services with a higher level of precision, on both a geographical and demographic level. This gave them insights into saving behaviours on a seat level, which was used as the basis of "seat profiles" for the company to interact with MPs and policymakers.

Our services included:

• MRP analysis of around 25 questions, with over 250 sub-questions.
• Analysis broken down on a Westminster seat level, giving demographic and questionnaire responses
• Seat profiles giving about 30 demographic variables (such as age, income, house prices) and 50 questionnaire response variables for each seat
• Unique in-depth geographical insight

In this case, the initial MRP analysis used data from already existing polls. This is often possible and you can get additional MRP insights from polling you have already conducted.