Property Chronicle Case Study

We ran a custom MRP poll for the Property Chronicle, mapping out net support for new housing development across the UK, amongst other housing related questions.

Our services included:

• Cost-effective MRP polling based on housing-related questions
• Polling includes 'Nimby' opposition to development both before and after development incentives, such as more roads, school places, and so on
• Analysis broken down on multiple geographical levels, allowing for highly detailed geographical insight:
• Local authority district (135,000 adults)
• Westminster constituency (75,000 adults)
• Local authority ward (5,500 adults)
• Census output area (200 adults)
• Customised Mapping and data visualisation to see areas which are most or least receptive to new development

Property Map: Those opposed to local housing development by seat

When it comes to property and commercial real estate, understanding the views of local stakeholders and communities is a crucial element of the pre-application phase. By mapping out how the population responds to your housing questions on a highly localised basis, you can gain early insight into the viability of a potential development.

Our MRP polling included fundamental questions about development, such as overall support for new housing in someone's local area. With our customisable approach, you have the opportunity to go deeper, and ask the specific questions that will help most with your planning strategy. This could include:

• Preferences on the nature of a prospective development, such as housing mix, delivery rate and facilities.
• People's likelihood of taking action to block or oppose a new scheme, allowing for the identification of localities with 'Nimbys' or 'Super-Nimbys'
• People's priorities regarding local public services and infrastructure, allowing you to propose schemes that address the needs of local communities.

Detailed Map: Those actively opposed, even with incentives, by local authority ward

With Electoral Calculus, you will receive detailed and granular insights, broken down on a detailed geographic basis, providing crucial insight as you map out your projects. We are experts in data visualisation, helping you to demonstrate these insights to key stakeholders and clients in an intuitive and easy to understand way.

We can also overlay our insights onto your own datasets, enabling you to narrow down potential areas of development with precision.

Work With Us

MRP polling has a whole host of commercial applications in market research. If you are interested in finding out more, or would like a quote for a particular project, don't hesitate to get in touch.