Electoral Calculus is a political consultancy specialising in quantitative analysis and modelling for electoral and other market research projects. Our services include:
SERVICES
Electoral Calculus has pioneered low-cost MRP regression techniques for high-quality and insightful analysis of polling data.
SERVICES
Electoral Calculus has an unrivalled dataset of UK political party support and political attitudes down to a very detailed geographical level.
SERVICES
Electoral Calculus can also help you integrate polling insight into practical campaigning. We can provide customised software and web tools so that your physical and virtual campaigns can benefit from the polling insight and geographical detail of regression analysis.
SERVICES
Electoral Calculus is an experienced predictor of elections, accurately predicting elections since 2010.
SERVICES
Our polling and analysis also works for non-political topics. Electoral Calculus has experience of MRP polling across property, financial and charitable sectors. Find out how our methods can help your business.
CASE STUDY
Electoral Calculus conducted an MRP poll on Nimbys and Super-Nimbys for the Property Chronicle to find out where local opposition to new housing development is concentrated and how it can be overcome.
CASE STUDY
Electoral Calculus helped the CAF to analyse existing charity poll data using MRP methods to work out a map of UK Giving across all the 650 UK constituencies. This was then implemented as a dynamic browsable map by us, which was embedded into the CAF website as part of a major report.
CASE STUDY
Electoral Calculus made the most accurate pre-poll prediction of the result of the December 2019 General Election. Our final prediction correctly predicted a Conservative victory with a substantial majority.
CASE STUDY
Electoral Calculus undertook a project to create a political segmentation of the UK voting population by political attitudes. This has become more relevant recently since the traditional left-right axis no longer captures the full reality of the public's political attitudes.